The Customer Experience...
Providing a great customer experience has emerged as the holy grail of competitive advantage, as traditional sources such as price or product differentiation become less sustainable. In an age of accelerated information flows, traditional sources of differentiation such as price and product differentiation erode rapidly, leaving customer service as the last sustainable source of competitive advantage.
Segmentation and the Changing Insurance Industry
Traditional methods for "segmenting" the consumer market such as demographics (e.g., age, life stage) and source of health insurance (e.g., individual or direct, employer sponsored) do not offer insight into what is driving healthcare decisions.
Enterprise Mobility Applications
Enterprise Mobility Applications (EMAs) are transforming competition across all businesses. That's the conclusion of a recent survey of 161 North American companies whose executives are at the forefront of EMA deployment.